Cosmetics, Corporate Espionage & Network Motivations

A huge amount of working in management and communications is motivating employees. Chapter 7 of Kadushin was very helpful in providing a new frame with which to look at this challenge. Kadushin looks specifically at motivations associated with safety and effectance. Safety ties in particularly well with organizations that have built a strong organizational culture. The example that comes to mind is Mary Kay, because Hillary, Michelle, Leah, and I focused our group project on the culture of Mary Kay. The business spends a lot of time and money establishing symbols and rituals that reinforce the idea of fellow consultants and directors as “sisters,” mentors and trainees, and a support network of professional women interested in helping each other and their customers to become the best they can be. They build their conferences, their rewards structure, their ranking system to strengthen these ties in such a way that sales and recruitment has implications not just for themselves, but for their whole team. The culture works to build dense ties to motivate Mary Kay consultants.

In terms of effectance motivation, I thought of WestJet and, in particular, the incident a few years back in which an employee who used to work for Air Canada used his old login information to provide Air Canada flight load information to WestJet. Because WestJet employees own shares in the company and do well when the company does well, their success lies less in strong ties with each other and more on being able to take advantage of information from external networks. (Not that WestJet makes a habit of corporate espionage; I am merely suggesting that their structure makes an effectance network and individuals who can leverage other networks more useful.)

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Filed under COMM 506, group membership, Kadushin, Safety networks, social networks

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